This week we launched two new RBI sites for iPhone + iPad mobile devices. We wanted our mobile sites have the ease of operation that our site for computers offers. Simple + straightforward. My theory of design has the same starting point for all disciplines, 'Intuitive Common Sense; with sound and prudent judgment based on a simple perception of the situation and facts'. Aesthetics grow out of resolving functional requirements. In my opinion anything that prioritizes look over function is more than a miss, it's broken. With these two additions to our on-line presence, I believe we've accomplished easy navigation plus good looks. Many thanks to Burnkit for their development + design expertise, to make these sites work deftly.