April 8, 2011

Translation

The language of design, is decidedly not spoken by everyone.  When we're presenting a design concept to clients one of the most effective means of crossing this language barrier is to prepare a sketch rendering.  This tried and true visual tool, conveys our intentions while also helping us determine them (through the drawing process).  Saving both time and design loops for all concerned.  
Renovating a residence for a new client, required moving the kitchen to a different location in the home.  This sketch with collage elements enabled us to get consensus, moving the detailed construction drawings forward with confidence, that we were all on the same page.  
Design after all is a visual discourse.
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